Maxim Voitic
RORUEN

Graphic designer · e-commerce · Chișinău

Retail campaigns that run everywhere

For XSTORE, an electronics chain in Moldova, I do two jobs: I come up with promo concepts, and I roll campaigns out across every channel — the homepage slider in two formats, social carousels and animated banners for Google Ads. I animate in Adobe Animate and Claude Design.

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  • 14promos
  • 6own concepts
  • 3channels

Open to work · Chișinău, Moldova

01

Own concepts

Promos where the idea and the key visual are mine. Each concept is shown as a pair: the wide version for the website and the portrait one for mobile. Dark Project, 0% credit and the ROG / TUF gaming laptops also come with animated Google Ads banners in seven sizes, built from the original layouts.

Dark Project — up to −45%

ConceptBrand partnership7 Google Ads banners2025
Dark Project — up to −45% — Desktop
Desktop
Dark Project — up to −45% — Mobile
Mobile
Dark Project · 728 × 90 Leaderboard. 79 KB / 150 KB
Dark Project · 320 × 100 Large mobile banner. 62 KB / 150 KB
Dark Project · 320 × 50 Mobile leaderboard. 49 KB / 150 KB
Dark Project · 300 × 600 Half page. 136 KB / 150 KB
Dark Project · 160 × 600 Wide skyscraper. 83 KB / 150 KB
Dark Project · 336 × 280 Large rectangle. 137 KB / 150 KB
Dark Project · 300 × 250 Medium rectangle. 119 KB / 150 KB

0% credit — Moldindconbank × XSTORE

ConceptWinter campaignCo-branded7 Google Ads banners2025
0% credit — Moldindconbank × XSTORE — Desktop
Desktop
0% credit — Moldindconbank × XSTORE — Mobile
Mobile
0% credit · 728 × 90 Leaderboard. 145 KB / 150 KB
0% credit · 320 × 100 Large mobile banner. 99 KB / 150 KB
0% credit · 320 × 50 Mobile leaderboard. 78 KB / 150 KB
0% credit · 300 × 600 Half page. 133 KB / 150 KB
0% credit · 160 × 600 Wide skyscraper. 145 KB / 150 KB
0% credit · 336 × 280 Large rectangle. 144 KB / 150 KB
0% credit · 300 × 250 Medium rectangle. 125 KB / 150 KB

XSALE — up to −50%

ConceptSeasonal sale2025
XSALE — up to −50% — Desktop
Desktop
XSALE — up to −50% — Mobile
Mobile

Gaming laptops — ROG / TUF

ConceptBrand partnership0% for 10 months7 Google Ads banners2025
Gaming laptops — ROG / TUF — Desktop
Desktop
Gaming laptops — ROG / TUF — Mobile
Mobile
Gaming laptops · 728 × 90 Leaderboard. 64 KB / 150 KB
Gaming laptops · 320 × 100 Large mobile banner. 49 KB / 150 KB
Gaming laptops · 320 × 50 Mobile leaderboard. 39 KB / 150 KB
Gaming laptops · 300 × 600 Half page. 124 KB / 150 KB
Gaming laptops · 160 × 600 Wide skyscraper. 103 KB / 150 KB
Gaming laptops · 336 × 280 Large rectangle. 106 KB / 150 KB
Gaming laptops · 300 × 250 Medium rectangle. 92 KB / 150 KB

0% credit — buy now, pay later

ConceptAlways-on offer2025
0% credit — buy now, pay later — Desktop
Desktop
0% credit — buy now, pay later — Mobile
Mobile

Offer of the Week

ConceptRecurring format2025
Offer of the Week — Desktop
Desktop
Offer of the Week — Mobile
Mobile
02

Website sliders

Every campaign ships as a matched pair: a wide hero for desktop and a portrait cut for mobile. Same idea, redrawn for the format — not cropped. Shown side by side so you can judge the adaptation, not just the artwork.

03

Social carousels

Facebook carousels. Each card sells a different department, but the ice, the light and the plaque stay identical — so the set reads as one campaign while you swipe.

Winter Sale — carousel, six slides

ProductionFacebook1080 × 10802025
Open case study →
Winter Sale — carousel, six slides — Peripherals −40%
Peripherals −40%
Winter Sale — carousel, six slides — Gaming PC −16,000 MDL
Gaming PC −16,000 MDL
Winter Sale — carousel, six slides — PC components −45%
PC components −45%
Winter Sale — carousel, six slides — Phones −9,000 MDL
Phones −9,000 MDL
Winter Sale — carousel, six slides — All-in-One −10,000 MDL
All-in-One −10,000 MDL
Winter Sale — carousel, six slides — Printers −17,000 MDL
Printers −17,000 MDL

Drag sideways →

XSale, stone style — two slides

Production2025
XSale, stone style — two slides — All-in-One from 6,899 MDL
All-in-One from 6,899 MDL
XSale, stone style — two slides — Phones −4,300 MDL
Phones −4,300 MDL

Drag sideways →

04

HTML5 ads

Real ad units, embedded exactly as they ship. All four are production work: the Winter Sale pair and the stone-style XSale pair.

Winter Sale · 728 × 90 Leaderboard. Production. 132 KB / 150 KB
Winter Sale · 160 × 600 Skyscraper. Same campaign, adapted for a narrow column. 116 KB / 150 KB
XSale, stone style · 336 × 280 Large rectangle. Production.
XSale, stone style · 300 × 600 Half page. Production.
In progress

Motion

Animation beyond ad formats: intros, product loops, motion graphics for social.

In progress

Landing pages

Whole pages, from the first screen to the footer. This site belongs in this section.

In progress

Logo & identity

Marks, logotypes, small visual systems: palette, type, usage rules.

In progress

Posters & key visuals

Free work: posters, covers, campaign key visuals. Where the hand shows, not the brief.

About

Concept or roll-out — I take it all the way to launch.

Most of my work is retail advertising for XSTORE, and I have two roles in it. On some promos I own the concept: the idea and the key visual. On others the concept comes from another designer on the team, and I roll the campaign out across channels — carousels, animated banners, adaptations to every format it needs.

The part I care about is that it holds together. A discount plaque should look like the same plaque in a 3200-pixel hero and in a 160-pixel-wide skyscraper. That consistency is the job.

I animate in Adobe Animate and in Claude Design, and I keep the two roughly half and half. That is deliberate: one shows the craft, the other shows how I work with AI tools.

Design
Photoshop · Illustrator · Figma
Motion
After Effects · Adobe Animate
AI
Claude Design
Formats
Sliders · Carousels · Google Ads HTML5 · Landing pages
Languages
Romanian · Russian · English

Let us make something people notice

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