Winter Sale: one concept, three channels

Client: XSTORE
Year: 2025
Role: Production
Format: Slider · Carousel · HTML5 ads

The winter campaign was one offer told in three different places: the homepage of the shop, the Facebook feed and the Google Ads network. Three channels with three sets of rules — and a single promise that had to stay recognisable in all of them.

The campaign concept came from another designer on the team: ice, cold light and the offer plaque. My part was production — carrying that concept across every channel so it stayed recognisable everywhere. On the website that meant a slider in two formats.

The same discount plaque, at 3200 px and at 160 px wide.

The carousel split the offer across six departments. Each card sells something different, but the ice, the angle of the light and the plaque stay identical — the set reads as one campaign, not six separate posts.

Winter Sale — carousel, six slides — Peripherals −40% — Peripherals −40%

Winter Sale — carousel, six slides — Gaming PC −16,000 MDL — Gaming PC −16,000 MDL

Winter Sale — carousel, six slides — PC components −45% — PC components −45%

Winter Sale — carousel, six slides — Phones −9,000 MDL — Phones −9,000 MDL

Winter Sale — carousel, six slides — All-in-One −10,000 MDL — All-in-One −10,000 MDL

Winter Sale — carousel, six slides — Printers −17,000 MDL — Printers −17,000 MDL

Drag sideways →

For Google Ads there are two animated banners, a 728 × 90 leaderboard and a 160 × 600 skyscraper: the same winter scene and the same plaque, set in motion for two very different formats.

Winter Sale · 728 × 90 Leaderboard. Production. 132 KB / 150 KB

Winter Sale · 160 × 600 Skyscraper. Same campaign, adapted for a narrow column. 116 KB / 150 KB

Concept: another designer on the team
Channels: Site · Facebook · Google Ads
On this page: 2 sliders · 6 cards · 2 banners
Banner weight: 132 KB and 116 KB of 150 KB

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