Mobile
Graphic designer · e-commerce · Chișinău
Retail campaigns that run everywhere
For XSTORE, an electronics chain in Moldova, I do two jobs: I come up with promo concepts, and I roll campaigns out across every channel — the homepage slider in two formats, social carousels and animated banners for Google Ads. I animate in Adobe Animate and Claude Design.
- 14
- promos
- 6
- own concepts
- 3
- channels
Open to work · Chișinău, Moldova
Selected work
Dark Project — up to −45%
Own concepts
Promos where the idea and the key visual are mine. Each concept is shown as a pair: the wide version for the website and the portrait one for mobile. Dark Project, 0% credit and the ROG / TUF gaming laptops also come with animated Google Ads banners in seven sizes, built from the original layouts.
Mobile
Mobile
Mobile
Mobile
Mobile
Website sliders
Every campaign ships as a matched pair: a wide hero for desktop and a portrait cut for mobile. Same idea, redrawn for the format — not cropped. Shown side by side so you can judge the adaptation, not just the artwork.
Mobile
Social carousels
Facebook carousels. Each card sells a different department, but the ice, the light and the plaque stay identical — so the set reads as one campaign while you swipe.
HTML5 ads
Real ad units, embedded exactly as they ship. All four are production work: the Winter Sale pair and the stone-style XSale pair.
Next
Motion
Animation beyond ad formats: intros, product loops, motion graphics for social.
Landing pages
Whole pages, from the first screen to the footer. This site belongs in this section.
Logo & identity
Marks, logotypes, small visual systems: palette, type, usage rules.
Posters & key visuals
Free work: posters, covers, campaign key visuals. Where the hand shows, not the brief.
Concept or roll-out — I take it all the way to launch.
Most of my work is retail advertising for XSTORE, and I have two roles in it. On some promos I own the concept: the idea and the key visual. On others the concept comes from another designer on the team, and I roll the campaign out across channels — carousels, animated banners, adaptations to every format it needs.
The part I care about is that it holds together. A discount plaque should look like the same plaque in a 3200-pixel hero and in a 160-pixel-wide skyscraper. That consistency is the job.
I animate in Adobe Animate and in Claude Design, and I keep the two roughly half and half. That is deliberate: one shows the craft, the other shows how I work with AI tools.
- Design
- Photoshop · Illustrator · Figma
- Motion
- After Effects · Adobe Animate
- AI
- Claude Design
- Formats
- Sliders · Carousels · Google Ads HTML5 · Landing pages
- Languages
- Romanian · Russian · English
Let us make something people notice
Fastest by email. The number works for calls, Telegram and Viber.
- Emailvoitik.max@gmail.com
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